Vauxhall | McCann UK

Life Ready

M.A.M.I.L., middle-aged men in lycra. The heroes of our Vauxhall UK campaign. Not sure, if that would’ve worked out in a German agency. I really adore the light-heartedness of the Brits and their humour.
Working on Vauxhall for McCann Central, I was in constant exchange with Rob & Lolly, former WK Creatives and now CCOs of McCann London. That was a lot of fun and a ton of inspiration. In collab we created the Campaign for the new Mokka.