Opel | Scholz & Friends Hamburg

Astra GTC Webisodes

The brief: the Astra GTC will be launched in about 9 months but Opel wants to raise awareness now and make people curious about this bold new Opel to come.

The idea: Every owner of a sports car considers it his baby. So, it makes totally sense to raise awareness through expecting (and highly emotional) men visiting a prenatal class to learn everything about their new baby. We fought hard to sell this idea and turned it into webisodes, which led to the due date: the Astra GTC tvc.