Hi, my name is Flo, I’m an idea-driven creative with a high affinity for strategic thinking. So, I married a strategist. And started working at BCG. Both turned out to be fabulous but for the latter, I decided to part before death. 

As a genuine creative, I always see the world through the eyes of a child. In my opinion, curiosity and the drive to explore are key to work as creative.

This is my guiding principle, which turned into a lifestyle: stepping into the unknown, chasing adventures and leaving inspired. From fighting in gyms around the world like wrestling in Mongolia‘s steppe or boxing in Ghana‘s toughest neighborhood, to driving on a solo road trip from China to Germany in a run-down 4x4 van (which, by the way, took me seven months, around 200 breakdowns – not mental, though – and almost my life).

This principle not only guides my travels, but my every day. It has always been essential for my work as writer and creative director in Germany, UK and China.

Experience:

BCG BrightHouse / Jung von Matt Sports / BBH / McCann / thjnk / Scholz & Friends / Ogilvy & Mather / BBDO / PuK / Grabarz & Partner / BCG X / Intermate

Clients:

Adidas / Audi / Bosch / Bentley / BVB09 / Cathay Pacific / CES Asia / Continental / DFB / DFL / Envision / FIFA / Ford / Goodyear / Google Pixel Frauenbundesliga / Hertha BSC / Hyundai / InterSport / King's College / LG / Lufthansa / Nike / Nivea / OneFootball / Opel / Siemens / Statoil / Vauxhall / Vodafone / VW