Hyundai | Jung von Matt/SPORTS
Goal of the Century
With the “Goal of the Century” initiative, Hyundai is using the power of football to encourage everyone to come together to score one big goal – to create a united world for sustainability. I led the teams that came up with GOTC and together we formed a beautiful narrative, which turned into a global movement featuring BTS and Steven Gerrard. The main TVC has +40 million views on youtube.
