ZKB | Rod Kommunikation

Zürcher Kantonalbank

Zürcher Kantonalbank is one of the leading banks in Switzerland. Over the past month, my team at Rod and I have been developing several campaigns for ZKB, all with one key objective: to break away from the typical image of a bank. The visuals, messaging and tone are anything but corporate or sterile - they're fresh, bold and unexpected.

The first campaign, recently launched, highlights ZKB's over 400 sponsorship commitments - a challenge in itself to craft compelling messages for each one. From culture to sport and entertainment, the campaign highlights activities as diverse as Zurich Theatre and Zurich Zoo.