FIFA | Jung von Matt/SPORTS

FIFAe Rebranding

FIFA is the highest governing body of football, well known to the world, but when it’s about eFootball everybody thinks of EA Sports. Even though, FIFA gave its name and hosts the main tournaments. Our task was the rebranding of FIFAe – and we split it in three stages.

Stage 1 - Collaborate: In collaboration with our planners, we created a new identity for the brand and the different tournaments: FAME YOUR GAME / Stage 2 - Create: We developed the CI and Tone of Voice for FAME YOUR GAME / Stage 3 - Consult: We consulted FIFA agencies of how to realize the brand campaign. Execution was on their side but we were responsible to create an outcome that is as close as possible to our initial brand core.