Audi China | BBH Shanghai
Drive change to create firsts
For this campaign we were searching for KOLs, Key Opinion Leaders, who created a first in China. We found pretty interesting characters and turned their stories into three completely different films, transporting the same message. Shot in Germany: The story of Cheng CongFu, the first Chinese race driver who made it to the F1, turned into a miniature world. Shot in Beijing: Ma Long, the greatest table tennis player of all time. Also Shot in Beijing: Hao Jinfang, first Chinese author winning the Hugo Award for her SciFi Novel “Beijing Unfolded”.