Google | AKQA

Google AI for Enterprises

Over several months, I worked with AKQA on a global Google AI campaign aimed at senior decision-makers in large organisations.

Beyond helping develop the creative platform, I helped shape the campaign's tone of voice and messaging framework, creating guidelines that could be adapted across markets. With stakeholders ranging from local teams to Google's Brand Studio in London and teams in Mountain View, every line sparked discussion.

My role focused on concept development, storytelling and writing – helping shape a clear and relevant story around Google AI for business leaders.