DEW21 | Jung von Matt/SPORTS

DEW x BVB09

A little story about a chain reaction in Germany’s well known Ruhrpott region. We won BVB as our client in 2020. Which is great – the only disadvantage: 2020 doesn’t really go along with crowded stadiums and a future-positive Bundesliga.

Fortunately, through our pitch win, we got in touch with one of the new partners of BVB, Dortmund’s main utility company DEW21 – and started a little chain reaction. We created their launch campaign with limited budget and footage in times of lockdown. That’s when we were invited to relaunch their CI and Tone of Voice. To be continued.