Google | Jung von Matt Sports

Google x DFB

To launch the DFB's new partnership with Google, we developed a film built around the curiosity, conversations and excitement surrounding German football (pre-World Cup).

Working closely with a small, senior team at Jung von Matt Sports, we created a film that gave Google a natural role within football culture – helping fans get closer to the tournament. The campaign continued with a series of player-led films exploring individual questions and showing how Google Search and AI Mode can help fans go beyond the obvious.